Dream Time
Do you want it done fast - or do you want it done right?
Commercials aren’t like any other product. They don’t exist on a store shelf waiting for a buyer to come along and drop them into a shopping cart. Each one must be created from the writer’s imagination based on information provided in the Radio Creative Brief. An often overlooked, but vital step, at this juncture is “Dream Time”.
“Dream Time” is the opportunity for the writer to carefully consider how best to approach the script.
Will a narrative work or would a testimonial be more effective?
The absolute minimum turnaround time should be no less than 48 hours.