Radio Marketing Bureau Prepares for Industry Transition
Toronto, May, 18, 2010 — The Board of Directors of the Radio Marketing Bureau Inc. today announced that in anticipation of the creation of a new, focused, radio-only broadcast association that the RMB would cease operations August 31, 2010.
This move, coupled with the recent closure of the Canadian Association of Broadcasters (CAB), paves the way for the radio industry to re-establish its presence in the new media environment with one association dedicated to its particular legislative, regulatory, sales and marketing needs.
Lesley Conway-Kelley, Chair of the RMB, stated, "Radio’s future is bright and the best way to move forward and continue to be relevant in the current competitive environment is to focus our resources into one association with a broader yet focused mandate." Additionally she said, "The only way this action is possible is that we are able to build on the superior work of the RMB and its team under the leadership of its President, Gary Belgrave, to transition into a new association that will combine the strengths of both the CAB and the RMB."
Industry executives are currently working together to develop the framework for this new association and further announcements will be forthcoming in the near future.
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For almost 50 years the Radio Marketing Bureau (RMB) has been Canada’s premier resource centre for radio advertising. The RMB’s mandate is to inspire and educate members, agencies and advertisers about radio’s power and effectiveness in achieving and exceeding business goals. Through consultation, marketing, research and creative services, RMB supports advertisers in achieving maximum return on their media investment.
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Radio Marketing Bureau Prepares for Industry Transition