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Research

Case Studies

Eccentric branding campaign takes 401-Dixie Nissan to top spot
Adopting a radio-centric marketing plan in the automotive market, results in 31% increase in sales and 1400% increase in web hits for dealership.
Radio comic helps Goodyear blast to 46% annual growth
Winning creative and regional targeting make radio a boon to Goodyear's media ROI.

Radio connects UKTI with top execs since 1995 (UPDATED!)
A consistent, 14-year radio campaign works to boost confidence in UKTI’s expertise and deliver spikes in web hits while commercials are on-air.

Parents respond overwhelmingly to cheeky Colleges radio campaign
On a mission to educate parents on the power of college, radio is used in one of twenty markets across Ontario. Clever creative drives parents to leave over 300 voicemails during the radio campaign, and shoots awareness up to 46%, versus 28% without radio.
York University re-connects with 'lost' alumni
With radio at the helm of an integrated campaign, York capitalizes on the medium's strength in building a sense of community. The university grows its web traffic by 43% and inspires other institutions to create campaigns reconnecting alumni with their alma mater.

Microsoft counts on radio to influence niche gaming target
Radio effectively zeroes in game enthusiasts, successfully directing customers to the game's website, and influencing their purchase intent and sales.
Nike’s “Running Guy” comes to life on radio
Radio plays an exclusive role in building market buzz and driving the success of this important charitable event.

Campbell’s Soup heats up sales and boosts brand results
Ten-second radio spots are used in a multi-media campaign targeting pre-dinner consumers.
Five Alive's fresh sound delivers solid ROI
Risky, novel and outside-the-box, radio drives to web and reinvigorates brand.
Grolsch awareness grows 5-fold in one season
The Dutch brewer exceeds sales goals by 10% with distinctive radio campaign.
Radio enhances Nestle brand image and sales
Nestle radio campaign delivered a positive result demonstrating radio’s ability to enhance brand health and increase sales.
Sleeman brand built on radio
At a fraction of its competitors’ budget, Sleeman built six brands over ten years with an annual compounded growth rate of 20%.
540% over sales target gives Sparhawk Brewers good buzz
A unique and risky creative campaign takes Sparhawk Brewers 540% over expected sales, creates big buzz and serves as a benchmark for small businesses looking to make a big splash in the market.

Philips Bodygroom enhances image with radio (NEW!)
Highly targeted, provocative campaign fuels on-air chatter, web hits and skyrocketing sales.

Local real estate-mortgage firms unite on-air and achieve top-tier growth
This case follows the success of two forward-thinking Ottawa business owners who teamed up with radio to create a fresh approach to connecting with homeowners.

Ikea achieves record awareness with inventive radio
The furniture chain’s instantly identifiable brand personality is built on radio.
Irving Mainway masters radio creative to impressive sales
Creative brilliance that turns convention on its head, steering the company to a 14% increase in year-over-year, same-store sales.
Moores sees 6.5% sales lift with radio in the mix
It’s all about the right creative for Moores, who tailored their radio to speak the language of their target audience.
Safeway’s year-round radio presence takes on competition
Safeway’s long-term presence capitalizes on radio’s strength in the community to build the brand, drive sales and integrate into consumers’ everyday life.

Workopolis enjoys growth spikes with radio
A four-week radio campaign boosts brand awareness, drives traffic and increases job searches, leading to impressive results: more than 2,500 entries, 24% increase in traffic and a 27% rise in job searches.

Bell Canada differentiates with unique promotion
Radio helicopters are integral to promotion and campaign success by symbolizing the speed of sympatico.ca.

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